ByJ.C. McKissenThis article originally appeared in Inc.com. Content marketing is one of those terms that sounds new and complicated, despite the fact that it is old and simple. How is that? Because there are other words for content. One of those words is “words.” In your mobile app, on your website, in your blog, on social […]
Three Ways to Tap Into Your Creativity
ByJ.C. McKissenThis article originally appeared in Inc.com. Since July 1, I have taken a break from writing about trade wars and entrepreneurship to do something I’ve always wanted to do: Write a novel. Between July 1 and July 31, I drafted a 51,000-word book currently being reviewed by multiple publishers. Unfortunately, I cannot give anyone advice on novel writing. […]
Want to Be a Thought Leader? Start Doing These Three Things.
ByJ.C. McKissenThis article originally appeared in Inc.com. To begin with, let’s address the term “thought leader.” Is it a buzzword? Absolutely. Is it more than a little gross? For sure. Are there literally thousands of people on LinkedIn who’ve somehow made the leap from being an unemployed customer service supervisor to self-branded “thought leader”? Without a doubt. (We […]
Does Your Company Need to Tell a Better Story? Learn this Lesson from John Steinbeck.
ByJ.C. McKissenThis article originally appeared in Inc.com. Growing up, one of my favorite ways to spend time was listening to my great-grandfather and great-great-grandfather tell my brother and me what it was like to run their ranch in western Colorado during the Great Depression. Those stories–including the time my great-grandfather had to choose between medication for […]